“Beets are deadly serious.”
In Jitterbug Perfume, Tom Robbins wrote, “The beet is the most intense of vegetables. The radish, admittedly, is more feverish, but the fire of the radish is a cold fire, the fire of discontent not of passion. Tomatoes are lusty enough, yet there runs through tomatoes an undercurrent of frivolity. Beets are deadly serious.” And so they are. So, why did I, someone who is almost never serious about anything, choose such a somber little vegetable-y mascot for my business?
Well, for starters they’re damn beautiful, delicious and nutritious, but more than that, it is their no-nonsense, somewhat serious nature that seemed to be a perfect fit for what I aspire to do in the food world. Because, despite the fact that I want students in my classes to have a ton o’ fun, I also want them to leave with an understanding of what has become increasingly apparent to me during my last several years studying the food system: if we don’t start caring more about how we feed ourselves, we’re hastening our demise and that of our our planet. Doesn’t get much more serious that that, does it?
So while it seems I’m starting this whole endeavor off on a dour note, it is the fun part I want to encourage the most. I want you, my readers, to fall in love with food. Not in that crazy, new love, can’t-think-about-anything-else-but-you way, though. More like that deeply committed partnership some of us were fortunate enough to witness in the long-term marriage of our parents or grandparents. A relationship that was still filled with a little passion and a lot of delight despite the years and the inevitable trials.
This is what I yearn for.
And so, Serious Beet, I’d like you to meet Yearning Heart. May you have a long and beautiful relationship together.